A joined venture was signed between Proton Edar Sdn. Bhd., the sales and marketing arm of PROTON Holdings (“PROTON”), ECARX (Hubei) Technology Co. Ltd. (“ECARX”), a connectivity company invested by Zhejiang Geely Holding Group, (“ZGH”) and Altel Communications Sdn. Bhd. (“Altel”), a Malaysian-based telecommunications services provider. The three-way joint venture aims to establish a car connectivity R&D centre in Malaysia that will serve both the Malaysian market, as well as the greater ASEAN region.